Enhancing museum visitors’ experience through indoor positioning and navigation
Indoor positioning and navigation technology is lately gaining more and more ground among the innovations which are being used to facilitate people interaction with unknown buildings and big building complexes.
Being a system able to locate people within places that are not reachable to the standard geolocation solutions such as GPS, indoor positioning, and navigation technology is in fact a turning point when it comes to obtaining any kind of indoor geospatial information.
But how can museums benefit from this technology?
Let’s find it out together in this brief article about how to enhance museum visitors’ experience through indoor positioning and navigation.
1. Indoor navigation helps visitors make the most of their visit and time
This is particularly the case when it comes to museums with huge collections and many diverse building complexes. Thanks to indoor navigation, visitors can search for their favorite artworks on the virtual map or select a tour offered by the museum and be guided among rooms and corridors, saving the time they would otherwise have to spend trying to orientate themselves within the different areas.
The calculation of the time required to take a tour also allows the museum to offer visitors a way to better manage their visit experience, as it lets them make the most of the time they have at their disposal.
Indoor Navigation inside museums
2. Locating visitors allows museums to better manage their flows
Anonymously tracking the position of visitors allows the museum to better manage their flows inside the different spaces. This extremely beneficial feature can be used for security purposes, like monitoring social distancing or room overcrowding. Also, insights created from the indoor navigation technology can impact the strategies used for the setup of the exhibitions, as they are capable of demonstrating which routes/artworks were more appreciated by visitors.
Flow monitoring inside museums
3. Location-based content can represent a turning point in visitors’ engagement
Indoor navigations technology can be also used to create events that are triggered by users entering a delimited area: for example, visitors passing by a conference room can be alerted through a push notification that an important event is going to take place in that particular room in a few hours and that some seats are still available to be reserved.
Push notification
Interested in discovering more about indoor navigation applications for museums? Check out our MIT platform, offering these and many other services with no need of installing any kind of device in your venue.